The AutoDeal Awards 2024: The road to excellence continues

It’s that time of the year again! The AutoDeal Awards are back, and the competition is fiercer than ever. Before we dive into what’s in store for 2024, let’s take a quick look at last year’s winners.

In 2023, Suzuki Auto Lipa took home Dealership of the Year, excelling in both customer service and sales performance. Marianne Dela Vega of Suzuki Auto Lipa was crowned Agent of the Year for her impressive conversion rate. Ford Philippines set the standard in digital excellence, winning the Online Customer Service Award, while the Mitsubishi Xpander Cross earned the Consumer Choice Award. 

Now, as we shift into high gear for the 2024 AutoDeal Awards, the stage is set for another thrilling showdown. Which brands, dealers, and agents will rise to the occasion and claim top honors this year? 

This award recognizes the top-performing sales agent who has demonstrated outstanding skill in converting leads into successful sales. Beyond just the numbers, it honors those who go the extra mile in providing exceptional customer service, guiding buyers seamlessly through the car-buying journey, and earning five-star ratings from satisfied customers.

The winners of this year’s Agent of the Year award will take home handsome cash prizes as follows:

• 1st place: 50,000
• 2nd place: 20,000
• 3rd place: 10,000

Did you make the cut? Keep your fingers crossed and stay tuned!

The dealership that secures this prestigious award has set itself apart through a combination of excellent sales performance, customer satisfaction, and top-tier service. From the moment a lead is received to the final sale, the winning dealership excels at every touchpoint, ensuring that customers receive the best possible experience.

In today’s digital landscape, online customer engagement is more critical than ever. This award is given to the brand that has demonstrated excellence in handling online inquiries, responding promptly and efficiently, and ensuring a seamless digital experience for prospective buyers. High conversion rates and positive customer feedback play a key role in determining the winner.

To spice things up even further this year, we're adding a brand new award: The Best Aftersales Service Satisfaction Award. We know that owning a car is a long-term commitment, and great aftersales service can make all the difference. This award is presented to the brand that provides top-notch post-purchase support, including hassle-free servicing, easy access to parts, transparent pricing, and overall customer satisfaction. Brands that prioritize customer care beyond the point of sale will compete for this honor.

This is the award that truly reflects the voice of the people. The Consumer Choice Award is given to the vehicle that has earned high marks from both experts and real-world owners. It takes into account factors such as fuel efficiency, performance, comfort, technology, style, and overall value for money. With real-time feedback and user reviews playing a major role, this award highlights the model that drivers love the most.

The road to recognition is paved with dedication, and this year’s contenders have been pushing the limits to make an impact. Who will take pole position in 2024? Stay tuned as we unveil the winners and celebrate another year of automotive excellence.