Ford Philippines hits impressive sales, could 2024 bring more success?

Ford Philippines earned an impressive achievement last year, hitting the 30,000 sales mark in 2023 for the first time in six years, ranking it among the top sales years in the past decade. The 27% increase in sales, reaching specifically 31,320 vehicles, was mainly driven by the popularity of the Next-Gen Ford lineup, particularly the Ranger and Territory models.

Leading the sales was the Ford Ranger, the top-selling vehicle for Ford last year, with 13,234 units sold, a 16% increase from the previous year. The Ranger, particularly the Ranger Raptor launched in the first half of 2023, defeated the 4x4 pickup truck market with a 40% share. The Ranger Raptor, known for its off-road capacities, has been made with a strong engine, safety features, and a comfortable interior.

The Ford Territory also did well, selling 9,119 units, and has been leading its segment for four years, thanks to its modern look and advanced technology. The newer Territory model, introduced in 2023, has also been well-received, striking the 5,000-sales mark within five months of its launch. Ford's Everest model also saw a big jump in sales, with an increase of 142%, selling 8,569 units. 

In 2023, the company introduced new services, such as quick 90-minute servicing, vehicle pick-up and delivery service, online booking for service appointments, and a tool to check service costs in advance. The Ranger, Everest, and Territory also come with a five-year warranty.

Looking back, Ford was a top choice on AutoDeal last year, with many people inquiring about models like the Ranger and Territory. For 2024, the question is whether Ford Philippines can repeat or even beat its 2023 success. Well, following a successful year, Ford Philippines is surely not stopping at just one record. In fact, they're already starting the year with special deals, such as low monthly payments and discounts on models like the Ranger Wildtrak 4x4 and Territory Titanium until January 31.

With their current deals, now is a good time to think about getting a Ford. For reference, in 2023, the Ford Ranger was the number one most inquired-for vehicle on our platform, followed by the Ford Territory. With its stellar model lineup in the local market, now’s the best time to drive home a Ford. Be sure to Visit AutoDeal and get a quote today for a wide selection of trusted dealers.