Erick Magat isn’t your average sales executive. With 28 years of experience as an automotive salesman, he’s seen it all—manual processes, face-to-face meetings, and even the art of sealing deals with just a handshake.
But despite his extensive experience, Erick wasn’t one to shy away from innovation. As one of the first sales agents to join the AutoDeal.com.ph platform, he saw an opportunity to evolve his approach and reach more clients. His story highlights how modern tools like AutoDeal can bridge tradition and technology, paving the way for success.
A career milestone: The Barangay Rogongon deal
One of Erick’s most notable achievements came when he brokered a deal with Barangay Rogongon in Cagayan de Oro for a fleet of Isuzu D-MAX pickups to serve as emergency response vehicles. The deal wasn’t just about selling trucks—it was about addressing a community’s need for reliable, versatile vehicles. The D-MAX units now play a key role in the LGU, serving as emergency response and rescue vehicles in Barangay Rogongon.
The negotiation wasn’t without challenges. Erick had to navigate competition from other dealers and brands, a common hurdle when using online platforms like AutoDeal. As you’re probably well aware, clients inquire with multiple dealers. And so it’s up to you to be creative, build trust, and show them why your product is the best fit for their needs.
The AutoDeal advantage
For Erick, AutoDeal’s ability to directly connect him with clients is its most valuable feature. When we asked him what his secret to success was, he explained that clear communication was the most important aspect of selling. On top of that, AutoDeal was able to help him present the benefits of the vehicles he was selling, as well as answer any questions the LGU had pertaining to the vehicle and its intended use. All in all, this helped build trust and confidence with the client.
The platform also allowed Erick to adapt to a changing marketplace, enabling him to reach clients beyond his traditional network. The Barangay Rogongon deal was a testament to how AutoDeal extends an agent’s reach, creating opportunities that would have been difficult to find through conventional methods.
Advice for aspiring AutoDeal agents
Erick’s success wasn’t just about using the right tools—it was about the mindset he brought to the table. His advice for aspiring AutoDeal agents is straightforward, and it’s all about honesty. Being honest with clients and assuring them that you'll address their needs—even after the sale—is crucial. Of course, selling a vehicle isn’t the end of a transaction, but rather, the beginning of a relationship.
This customer-centric approach, combined with his ability to adapt and leverage technology, has made Erick a model for success in today’s automotive sales industry.
Inspiring the next generation of agents
Erick’s journey shows that success in sales is about more than just closing deals. It’s about understanding client needs, building trust, and staying ahead of the curve. AutoDeal has played a significant role in his evolution, enabling him to serve clients better and expand his horizons.
For sales agents looking to thrive in the modern automotive industry, Erick’s story is a powerful reminder: tradition and technology can work hand in hand, and with the right tools and mindset, the possibilities are endless.
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