Isuzu Philippines Corporation (IPC) just held its 2018 Truck Fest in Cebu. The event showcased the Japanese brand’s vast vehicle lineup and offered tempting incentives for buyers last July 6 to 8.
Visitors had the chance to check out IPC’s light, medium, and heavy truck lineup in the metal. Aside from that, the Isuzu Truck Fest also featured the D-MAX FlexiQube pickup truck and the QKR modernized jeepney designed and built by local partners Almazora and Santarosa.
Cebu has always been among the most important and strategic market areas for IPC, being the hub of commerce and transport in the Visayas region. The region has contributed significantly to the achievement of IPC as the consistent number one truck brand in the Philippines for 18 continuous years.
IPC gave discounts and affordable financing deals through its financial partners, giving customers many options to purchase their dream Isuzu vehicle. In addition, freebie coupons worth P10,000 for Isuzu parts were offered to the event visitors.
The Isuzu Truck Fest was also the IPC’s chance to introduce the brand’s different customers support programs ni Cebu. Dubbed “Isuzu Advantage,” this includes the Japanese brand’s roster of durable, reliable, and fuel efficient vehicles, and its 41 dealers nationwide complete with servicing facilities, parts availability. IPC also highlighted its team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed.
Steel wouldn’t let aluminum take its position as the top player in the automotive industry.
This timing is indeed perfect for a potential partnership.
Quite a sad exhibit but hey, at least now we know.