Solar Transport and Automotive Resources (STAR Corp.), the authorized distributor of BYD vehicles in the Philippines, has been given the "After-Sales Elite Award" after besting 100 dealers globally.
The award was handed over by BYD's new design director Wolfgang Egger to STAR Corp. managing director Mark Andrew Tieng, during the BYD Dreamcast Conference in Shanghai. The recognition was given to the company due to its after-sales assistance initiative such as the BYD Response Operation (BRO) and the 5-Star Customer Service Program.
Service is indeed a critical success factor for our brand to succeed. And to demonstrate it, we've made our services and facilities more convenient and accessible for our customers to avail of through our BRO Service Hotline and through the BRO Mobile Assist. So if our customers can’t bring their BYD vehicles to the dealership, then we will bring the dealership to them,” said Tieng.
Breaking down, the 5-STAR Customer Service Program includes a 5-year service warranty, genuine parts and accessories, access to service infrastructure and facilities, the BRO, and Emergency Roadside Assistance. BYD's response operation BRO, on the other hand, provide recommendations and troubleshoots to the customers.