Changan Philippines inaugurates its National Headquarters in Laguna

It’s a special day for Changan Motor Philippines, Inc. (CMPI), as the brand inaugurates and blesses its national headquarters located in Calamba City, Laguna. Dubbed the Auto Resources Center, the new establishment is envisioned to set the standards for the brand in the country.

The 2,300-square-meter lot is situated in the pioneering 20-hectare green automotive facility of the Auto Resources Center (ARC) in Calamba, Laguna. On top of being the brand’s nerve center, it also boasts a 3S facility, which stands for sales, service, and spare parts. On top of that, there is also a grand brand wall and reception which welcomes guests with a 24-meter wide frontage and a 6-meter high ceiling. Up to 288 square meters were allocated for vehicle displays which can showcase up to nine of Changan’s offerings in the country, like the all-new Changan CS55 Plus.

Related: 2023 Changan CS55 Plus—First Drive Impressions

The CMPI National Headquarters will observe the global corporate identity of Changan International Corporation (CIC) and it will serve as the premier showcase and training hub for dealership facilities and operations in the Philippines. Key executives from CMPI and local government officials were in attendance, along with members of the media and CMPI’s banking partners.

“Today, we open our doors for the Filipino to fully experience Changan’s ‘Lasting Safety,’ not only in terms of our product and service offerings, but also in the way we look after the interests of our stakeholders—customers, employees, and neighboring communities whom we intend to reach out to in terms of opening new job opportunities and meaningful corporate social responsibility initiatives.”

Maria Fe Perez-Agudo
President and CEO, CMPI

Changan Philippines National Headquarters

“It is indeed a privilege to experience the Philippines as one of the newest and most promising markets of the Changan brand,” CIC Sales Director Arieson Zhang. “With the recent launch of the New Changan CS55 Plus in the Philippines and the rise of the headquarters of Changan Philippines plus the entry of more new models to this country, we trust that Changan will carve its own niche in the Philippine auto industry.”