Chery Tiggo 7 and 8

Chery Philippines once again enters the Philippines market. But the company faces new challenges under the distributorship of United Asia Auto Group Inc. (UAAGI) – the same company that distributes Foton vehicles locally. The question is, how will Chery Auto reestablish itself in the country?

Chery Auto plans to expand rapidly while ensuring quality aftersales services will require dealerships. New dealerships take time and money to build, so how did Chery launch immediately with 12 dealerships? The answer is simple – it will use the existing dealerships of Foton Philippines as a jumping point.

Shared dealerships aren’t a new concept in the country. Other distributors that handle multiple brands do the same thing. This lets the newer brand grow alongside the already established brand. Through this process, Chery Auto will have a wider spread making its new line of Chery crossovers and services more available to the public immediately. Aftersales service, after all, is a critical factor that car buyers consider when purchasing a vehicle.

Tiggo 2 AT launch photo

The 12 dealerships that Chery will share with Foton span across Metro Manila, as well as Luzon, Visayas, and Mindanao. With dealerships all over the country, the company expects to start its official sales as early as January of 2020. With an attractive price point of its cars, such as the Chery Tiggo 2 prices that start with under P700,000, we expect the Chinese brand to do better this time around.

Chery Auto will be established in the following locations: North EDSA, Pasig, La Union, Bacoor Cavite, GMA Cavite, Talisay City Cebu, General Santos, Cainta Rizal, Pasong Tamo Makati, Alabang, Iloilo, and finally Cagayan De Oro.

While the dual-brand dealerships aren’t established yet, Chery Auto is busy getting its brand name out to the public. The auto manufacturer will be displaying its new Tiggo line of crossovers in mall displays and roadshows in the coming weeks. The current malls on the list are SM Malls, Robinson’s Malls, and Ayala Malls nationwide. There are no official dates yet for these mall shows but expect them to start soon.

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