For the fourth consecutive year, Chevrolet vehicles ace the 2016 J.D. Power Initial Quality Study – a research that examines the problems that car owners experience during the initial 90 days of ownership.
Now on its 30th year, the study determines the rating by the number of problems that owners encounter per 100 vehicles (PP100) – the lower the score, the higher the quality. It has 233 questions subdivided into 8 categories and were devised to provide information to the manufacturer about the things they need to improve on.
Five Chevrolet models led the study, with at least 15 points advantage over each own segment. One of the five is the Chevrolet Spark, which is also available locally. It dominated its segment with results that were 48 point higher than the average.
The other four are Silverado 1500 (light-duty truck), Silverado HD (heavy-duty truck), Equinox (compact SUV), and Tahoe (large SUV).
Per Global Chevrolet president, Alan Batey, the results of the study plays a critical role to bring more retail buyers to their brand. Aside from attracting new car buyers, existing ones who have had positive experience within the first 3 months with their Chevy will be potential return buyers as well.
The numbers prove this for them. Chevy got 3% gain in retail sales from January to May 2016. Their share of the overall retail sales also grew by 0.6 percentage points. This makes Chevrolet the fastest growing full-line brand in the U.S.
Although the Spark is the only locally available model on the list, the results of study show how Chevrolet, as a global brand, puts their passion to make quality vehicles for their customers. If sustained, this will make their customers confident with their Chevy and will attract new car buyers to the golden bow tie brand.