The Ford Island Conquest roadshow is back and is kicking off in Iloilo

As part of its mission to reach more customers across the nation Ford Philippines' experiential test drive roadshow, the Ford Island Conquest (FIC), is making a comeback this year, starting with a kick-off event in Iloilo City.

The FIC offers an interactive vehicle display, giving the motoring community a valuable opportunity to explore Ford vehicles and various ownership packages. The event features both on-road test drives and a specialized test drive course designed to showcase key vehicle attributes, including ride and handling, technology, capability, and safety. Now in its seventh year, the 2024 edition of the FIC is sure to be one to look forward to.

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“We have always been committed to bring the Ford experience closer to customers outside a showroom, so we are excited for them to see and experience our vehicles at the FIC and avail of exclusive offers and special deals, making it easier and more convenient to own a Ford.”

Mike Breen
Managing Director, Ford Philippines

FIC Year 7 will begin in Iloilo City from August 23 to 25, 2024, at the Mall Atrium of SM City Iloilo. The event will feature an in-mall display of the Territory, Everest, Ranger Raptor, and the newly launched Bronco, along with on-road test drives of the Territory, Everest, Ranger, and Ranger Raptor.

Customers who participate in the test drives will receive a P5,000 discount on their next Ford vehicle purchase. Those who reserve a vehicle will automatically benefit from a P20,000 cash discount and have the chance to enter the Pick-a-prize promotions, where they could win up to P100,000 in additional cash discounts.

Other Pick-a-prize promotions feature cash discounts of P50,000, P30,000, P20,000, or P10,000, along with prizes such as accessory packs, director’s chairs, air purifiers, dash cameras, fuel vouchers, and premium bags.

The FIC in Iloilo City will be open to the public from 10:00 AM to 10:00 PM. In addition, attendees will be happy to know that admission is free.

Before you plan a trip to the Ford Island Conquest roadshow, why not arm yourself with some info on Ford’s lineup of vehicles using the AutoDeal Car Guide? Check out the specs, prices, and variants of standout Ford vehicles like the Ranger, Everest, Territory, and even the newly launched Bronco, all in the comfort of your home.