Things just keep getting better and better for the boys (and girls) from the blue oval brand. That's because after sales of their new Ranger and all-new Everest began last September 2015, their sales performance jumped to an all-time high of 3,065 units.
On that note, this helped Ford beat their previous record by a whopping 52% of 2,010 units set coincidentally in September 2014.
The awesome month was led by the newly-launched all-new Everest which managed to find 1,341 new homes. For the record, this is also an all-time high for any of Ford's nameplates. And one thing you have to consider is they've begun taking orders of their new smart SUV as far back as May, proving that the concept of pre-selling does work in the Philippines.
Trailing closely behind is the updated Ranger that sold 902 examples last month, cementing its title as the best-selling pickup in the Philippines. That also translates to an 18% increase compared to the same month last year.
Next on the spreadsheet is the EcoSport with retail sales reaching 560 units. This is quite an achievement for the cute little compact crossover considering the growing number of competitors it has to go up against in its segment. We're talking about the likes of the Hyundai i20 Cross Sport, Chevrolet Trax, and the Nissan Juke.
Finally, there's the Fiesta that contributed 163 units to the final tally.
“This is truly an exciting time for Ford in the Philippines. The launch of the all-new Everest marked another milestone, and has helped drive phenomenal growth for the month. Our progress is being driven by a successful product-led transformation combined with a continued focus on delivering the very best customer experience,” said Kay Hart, Managing Director of Ford Philippines.
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