Ford Philippines continues to gain foothold in the Philippine market as it begins construction of its upcoming Marikina dealership. The Blue Oval brand says that it will be the first dealership to follow their new global dealership branding guidelines.
Set to begin business in the 4th quarter of this year, it will be built on 5,000 square meters worth of land making it one of the brand’s biggest dealership in the country. Furthermore, this will be the Ford’s 45th dealership locally.
The addition of a new Ford dealership in our growing network in the country testifies to the growing preference for the Ford brand in the country as we continue to widen our reach to customers in the eastern part of Manila. We’re thankful to the strong collaboration with our dealer partners for the opportunity to serve the growing car market in this area and offer them the enhanced Ford ownership experience.
Ford Marikina will have the capacity to house eight cars for interested customers to view in the metal. It will also have a total of 26 service bays and three interactive bays.
This will come in handy for Ford vehicle owners that would take advantage of the brand’s lower maintenance costs for the EcoSport, Everest, and Ranger, as well as the Scheduled Service Plan (SSP) – a prepaid plan that covers for the parts and labor for up to five years.
The new showroom will also jumpstart the American brand’s Ford Guest Program, an enhanced sales and service process that will use technology to provide better customer service.
Bow down to the new King.
Car concept projects should be more of a thing, don’t you think?
Thomas Sedran gives a little background on the projects and goals laid out for both companies.