As the year reaches the halfway mark, Ford Philippines comes out strong with a best-ever June and mid-year sales performance. It sealed June 2015 with a 10% year-over-year sales gain of 1,870 units sold. This also capped off its record-high mid-year nationwide sales performance of 18% or 10,427 units sold.
Ford Philippines stated that this achievement was due to the high consumer demands for their EcoSport, Ranger, and Explorer models.
“We’re continuing to be a leading brand of choice for Filipino customers across the country, and it’s so exciting to see our global Ford vehicles, particularly Ranger and EcoSport, continue to build on their success by appealing to an even wider range of customers’ lives and lifestyles,” said Kay Hart, Managing Director for Ford Philippines.
The Ranger posted a 28% increase in June year-over-year sales this year at 755 units sold. As the country’s best-selling pickup in 2014, the Ranger looks to defend that title this 2015 with a strong overall sales figure amounting to 4,327 units successfully sold. That’s a 32% overall sales increase.
Meanwhile, its highly-popular EcoSport compact crossover also gained record-high sales figures. Its June year-over-year retail sales went up by 59% or 767 units successfully sold. This is the EcoSport’s best sales month since its local debut. Moreover, its year-to-date sales posted 4,133 units sold. As it stands, the EcoSport is now Ford’s 2nd best-selling nameplate in the local market.
The Explorer premium SUV’s June year-over-year sales went up by 24% or 110 units sold, while the Fiesta posted a record of 117 units sold.
Finally, its 6th generation Mustang pony car bested a total of 48 units sold in just 2 months of its local availability.
With these record-breaking achievements in the bag, what’s next for Ford Philippines? The answer is simple – to do better. And they’re doing this with the opening of their latest dealerships in Sta. Rosa, Laguna and the soon-to-open dealership in Ormoc, bringing their total number of authorized dealerships to 38. These new dealerships are part of the brand’s nationwide expansion and by the year’s end with 2 more soon open.