Ford Philippines announces the opening of its 50th dealership in the country. The new facility located in Talisay, Cebu is now officially open and is ready to take on customers. The new dealership is operated by Fairlane Automotive Ventures, Inc. and is expected to expand the automaker’s presence in the southern area of the country. Aside from this, it will also help Ford reach out to more customers and give them access to its segment-leading vehicles and to the brand’s ownership experience.
Ford Talisay has a total floor area of 1,397 meters and has a showroom that can display 7 vehicles. On top of this, the facility also has 11 service bays at the rear with future provisions for expansion. The showroom also brings to life the dealership branding guidelines of Ford as it showcases a more globally aligned exterior and interior look called Ford Signature. With its new global design, the showroom will be able to offer customers a better dealership environment and experience.
Breen further continues by saying that “This is a testament to the growing preference towards the Ford brand and our growing vehicle portfolio and after-sales offerings. We are grateful to the partnership we have with FAVI and look forward to serving the automotive needs of more Cebuanos with our Ford Talisay dealership.”
To celebrate the opening of the new facility, Ford Talisay is giving away special Ford merchandise to the first 50 customers. Customers who purchase a Ford Territory, Ford Ranger, or Ford Everest within the month of June from the dealership will also receive a free scheduled service plan package. Aside from this other special offers are up for grabs for select vehicles within the Ford lineup in the Philippines along with existing promos and deals.