Ford Philippines has been awarded Gold and Silver citations from the third Driven to Serve Awards of the Society of Philippine Motoring Journalists (SPMJ) for its corporate social responsibility (CSR) programs. Dabbling in the area of road safety, education and training, and community development, the company’s Ford Driving Skills for Life (DSFL) and Operation Better World (OBW) programs were recognized for the programs’ contributions to bettering road safety and driving community development.
In 2018, 3,000 drivers were educated by the DSFL program in Metro Manila, Pampanga, Cebu, Iloilo, Bacolod, and Davao with hands-on driving sessions to improve driver’s skill in anti-distracted driving, driving under special conditions, and fuel efficient driving.
Under the education and training category, Ford bagged a gold award for its Automotive Technician Scholarship Program. Underprivileged but deserving students were enrolled in a 15-month Automotive Mechanic vocational course at Don Bosco Technical Institute-Technical Vocational and Education Center. 80% of the two batches of graduates are currently serving under Ford dealerships and with other automotive brands marking the success of the program.
Finally, a silver award for Operation Better World, which falls under the community development category, was awarded to Ford. The program is the brand’s umbrella program for its CSR projects around the world. Access to clean water and community building initiatives were the main focus in the Philippines. Gawad Kalinga areas were the recipient of these programs. In 2017 and 2018, a total of six water facilities now operate and serve close to 300 families. A total of 1,400 families with 14 communal water facilities were served since 2014. Ford was also able to map out 9 community medical outreach projects, and benefitted 3,100 patients. To cap it off, twelve houses were built in Dasmariñas, Cavite.
Corporate social responsibility is definitely an important part of our business. Our CSR programs bring to life our commitment to make a positive impact and drive change in the society,” says We thank SPMJ and the board of judges for recognizing our efforts in helping address the needs of the communities we serve, especially in the areas of road safety, community development, and education.
To help further its goals throughout its endeavors, Ford Philippines partnered with AmCham Foundation to manage and implement the Automotive Technician Scholarship Program as well as some projects in Operation Better World.