Ford Philippines is on a roll with its sustained leadership in the 4x4 pickup and small SUV, or compact crossover, segments.
The company stated in a press release that the first quarter of 2021 netted a total of 1,273 sales for 4x4 vehicles, which was led by the Ranger Raptor. Ford’s current market share in this segment is 40% thanks to its beast of a pickup.
Following this, and to further boost its position in the 4x4 pickup space, the Blue Oval launched the Ford Ranger FX4 MAX, a more trail-ready version of the Ford Ranger Wildtrak, and a more utilitarian version of the Ford Ranger Raptor. The FX4 MAX sits in between the two variants, bridging the gap between the two and providing consumers a more hardcore option that can still haul heavy payloads and grant a semblance of the off-road capability of the Raptor with Fox Shocks as standard for the variant. BF Goodrich tires also come as standard on the 17-inch alloy wheels, and heightened ground clearance differentiates this pickup from the other Ranger variants.
For crossovers or compact SUVs, Ford asserted its dominance with the Ford Territory, managing to capture a market share of 54% with 1,715 units sold in the first quarter of the year. The Ford crossover is popular among young professionals and small families who appreciate features, comfort, and space at an affordable price point.
We are off to a strong start this year and we thank our dealers for their partnership and our customers for their trust and support. The Ford Ranger remains as one of the popular pickups in the market today and we take pride in having the widest lineup of trucks to complement today’s needs and lifestyles. The Territory continues to resonate with more Filipino customers who look for a stylish, smart, and safe SUV.
The first-quarter sales of Ford Philippines grew to 33% year-to-year. The vehicle sales in March posted an increase of 154% from last year. In March 2020, during the onslaught of the COVID-19 lockdowns, Ford managed to sell 1,107 vehicles, but that number has since grown to 1,705 in March 2021 alone. As for the specific models, The Ranger led the way in terms of sales performance with over 760 units sold, then followed by the Territory with a total of 599 vehicles sold.