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Former Audi design chief gives birth to BYD Dynasty prototype

BYD announces new electric vehicle developed by new design director Wolfgang Egger.

Dan Pabustan on Jun 19, 2017

BYD unveiled its newest electric vehicle (EV) in efforts to provide better green transportation solutions. Dubbed with the nameplate "Dynasty," the prototype vehicle was created by the brands new design director, former Audi chief designer, Wolfgang Egger.

According to BYD, Egger will be working with Heinz Keck, who was with Daimler for 20 years and an expert in tuning suspension and steering systems. Both are expected to help the company attain and develop its design DNA.

"This concept vehicle will take BYD’s consumer vehicles in an exciting new direction, with design cues like its dragon-inspired exterior drawing inspiration from China’s rich cultural heritage.”

Wolfgang Egger

This push to further advancement with EVs is the brand's response to the growing international trend, with BYD Chairman and President Wang Chuanfu saying, "the trend to go electric is now irreversible."

Locally, BYD is offering the Qin, a plug-in hybrid vehicle. BYD Philippines (STAR Corp.) also received the After-Sales Elite award besting 100 dealers in all parts of the globe. STAR Corp. Managing director Mark Andrew Tieng said that BYD will continue to support EV development in the country as such green technology is the way to the future.

Of note, the vehicle flashes wide grille, aggressively peering headlights, which are connected by a silver trim that holds the brand's logo. It is the headlights that makes a dragon impression as it projects a reptilian eye profile. The Dynasty prototype also features a floating B-, C-, and D-pillars that adds a modernize feel on its exterior.