FOTON Philippines recently opened its first showroom in the Rizal province which also marks the brand’s 24th dealership in the country.
Strategically located the municipality of Cainta, the 1,300-square-meter facility includes a showroom for both passenger and light duty trucks, as well as a parts and service center. It will also house the dealership’s sales offices.
According to the brand, Cainta’s economy is on the rise thanks to the many commercial and industrial establishments that have emerged in the area. And because of this, Cainta is now considered the richest municipality in the country in terms of revenue growth.
We see the opportunity amidst the adversity of high taxes on vehicles and that is the exponential growth in Rural/Urban developments in the countryside like here in Cainta which is the gateway to the Rizal province.
FOTON Cainta will be under the management of Cherub Auto Dealer. It will also be the fourth branch under LICA Auto Group alongside its other dealerships in Calamba, Lipa, and Pasong Tamo.
Aside from its new Cainta dealership, FOTON Philippines plans to open four more branches in Bauang, La Union; Bacoor, Cavite; Talisay, Cebu; and Puerto, Princesa Palawan. Its La Union branch will be the first dealership in the Ilocos region.
Thomas Sedran gives a little background on the projects and goals laid out for both companies.
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