Frankfurt 2017: Toyota Hilux turns 50 with a special ‘Invincible 50’ edition

Toyota is celebrating its 50 years of being the top brand in global sales with a special edition Hilux, dubbed as the 'Invincible 50.' The pickup truck is on display at the 2017 Frankfurt Motor Show, alongside other models, like the 2017 Land Cruiser Prado and Yaris Hybrid-R.

Currently being marketed in 180 countries and region around the world, the Hilux pickup truck has sold over 18 million units worldwide. It also has been renowned for the half a century of service, with 8 generations under its belt. Add the number of podium finishes it has achieved in the Dakar Rally Raid, proving itself in Quality, Durability, and Reality (QDR).

Reinforcing the Japanese pickup truck are the matte black high over and side bars, black front under-run, and black wheel arch moldings. It also has a set of 18-inch matte black alloy wheels that roll with All Terrain BFGoodrich tires – the same brand which Toyota uses on its Dakar vehicles.

Other touches to support its reputation in QDR include a set of model-specific scuff plates, plastic bed liner, a large tool box, leather handbrakes, and a black truck bed bar.

Toyota is pretty confident that the 'Invincible 50' edition would help the Hilux nameplate achieve, or even surpass the target 40,600 units sold for 2017. This would beat the 2007 record of 40,104.