Fuji Heavy Industries Ltd. (FHI) officially changes its company name to Subaru Corporation as they announced the approval of Proposal No. 2 entitled “Partial Amendment to the Articles of Incorporation.” FHI will rebrand itself as Subaru Corporation starting April 1, 2017.
In line with FHI’s rebranding, the company said that they will “further strengthen its efforts to seek sustainable growth” by offering Subaru’s “Enjoyment and Peace of Mind” to customers worldwide. FHI added that they aim to be a “compelling company with a strong market presence built upon its customer-first principle.”
The history of FHI dates back to 1917 – with the foundation of the Aircraft Research Laboratory that later become Nakajima Aircraft Co., Ltd. After going through a number of reorganizations, FHI was established under its current name in 1953.
Then, FHI expanded its businesses from aerospace and industrial products to manufacturing Subaru vehicles that began with the introduction of the Subaru 360 minicar in 1958.
Of note, Subaru is a Japanese name for the Pleiades star cluster, which symbolizes the six companies that formed FHI.
For more information about Subaru and its vehicles, visit the AutoDeal Car Guide.
Engine and chassis stenciling no longer a requirement according to the LTO / News
The LTO passed memorandum no. JMT-2023-2399. Engine and chassis stenciling for registration renewal are no longer needed.
BMW Philippines unveils its newest wagon: The 2023 3 Series Touring / News
SMC Asia Car Distributors Corp has unveiled the BMW 3 Series Touring in three different variants for the Philippines.
The OMODA 5 EV is also coming to the Philippines later in 2023 / News
The OMODA 5 EV will be coming to the Philippines in the fourth quarter of 2023 along with the OMODA and JAECOO brands.
Cheapest cars under P700,000 in the Philippines
Oct 20, 2022
First car or next car, the Ford EcoSport is a tough package to beat
Jun 18, 2021
Car Maintenance checklist and guide – here’s everything you need to know
Earl Lee · Jan 12, 2021
Most fuel efficient family cars in the Philippines
Bryan Aaron Rivera · Nov 27, 2020
2021 Geely Okavango — Everything you need to know
Joey Deriquito · Nov 19, 2020
Family cars in the Philippines with the biggest trunks
Jul 20, 2022
Head to head: Toyota Rush vs. Suzuki XL7
Joey Deriquito · Oct 28, 2020
Why oil changes are important for your car
Earl Lee · Nov 10, 2020
2021 Kia Stonic — What you need to know about it
Joey Deriquito · Oct 16, 2020
Top 7 tips for buying a used car in the Philippines
Joey Deriquito · Nov 26, 2020