For the first time in the Philippines, Hyundai Asia Resources, Inc. (HARI) played host for the 2018 Hyundai Global Commercial Vehicle Service Conference. This event saw representatives of the Korean car maker coming from different countries gather in one place and discuss the future of the brand in the commercial vehicle (CV) segment.
The annual affair saw 36 representatives share their experiences and talked about the best practices in commercial vehicle service. In addition, they discussed how they can mold the long-term service strategy for Hyundai.
HARI and Hyundai Motor Company (HMC) also talked about the increasing demand in the CV business. According to HMC, Hyundai is looking to boost its presence in the CV global market share by 2025 and hopefully move it from 13th to 8th in CV market sales worldwide. The Korean brand thinks that after sales service will play a key role in achieving this feat.
Apart from the event, HARI took the representatives for a tour of its Hyundai Logistics Center (HLC) flagship facility in Calamba, Laguna. This massive 10-hectare site also houses the brand’s world-class training hub called the Hyundai Dream Centre Philippines (HDCP).
The HDCP will provide selected scholars with technical training on vehicle repair and maintenance. When these students graduate, they will then get a chance to get hired by HARI and integrated into dealerships nationwide. This allows the Korean brand to give both its dealers and scholars the opportunity to contribute to the automotive industry more and serve customers at a high level.