General Motors announced that Hector Villarreal will be the new president of GM Southeast Asia, which oversees the operation of GM brands in the region, including Chevrolet Philippines.
With this designation, Villarreal will be based in Bangkok, Thailand. He has been appointed to lead the important region of Southeast Asia following the retirement of Mr. In Nicholls after his 27 years of service with GM.
Villarreal comes to GM Southeast Asia from his most recent post as managing director of GM Russia. His role will have him focus on growing the Chevrolet business and brand in Thailand and Southeast Asia. This comes with a particular emphasis on Chevrolet's truck and SUV strategy through the Colorado and Trailblazer.
Hector brings to Southeast Asia strong commercial acumen from his experiences leading GM businesses and functions in several international markets, including Mexico, Korea, Uzbekistan and Russia. Hector has a deep understanding of our business and a proven track record in building strong stakeholder relationships to maximize performance with our teams, distributors and dealer partners
Villarreal has a long history with GM. In 1990, he was a manufacturing project engineer at the Ramos Arizpe plant in Mexico. He has since held various positions in both Mexico and in the United States, such as an industrial engineering manager and vehicle line director. He served as a planning and program management director for GM de Mexico. He was also the vice president of planning and program management in Korea before becoming the managing director of GM operations Uzbekistan and eventually becoming the managing director of GM Russia.
Villarreal is also a mechanical engineering graduate of Instituto Tecnologico y de Estudios Superiores de Monterrey. He has a master’s degree in industrial engineering from the same institute.
With Villarreal’s impressive credentials it looks like Chevrolet Philippines and the rest of Southeast Asia is in good hands.