Honda Philippines welcomes its new president Mr. Masahiko Nakamura

Honda Philippines welcomes Mr. Masahiko Nakamura as its new president. He officially took to his new position on April 1, 2020. He replaces Mr. Noryuki Takakura the former president who has been transferred to Honda Automobile Thailand. As the new president of Honda Philippines, Mr. Nakamura is more than qualified for the position. Since 2016 he has held the position of deputy general manager in various divisions at Honda Motor Co.. Ltd. in its headquarters in Japan. Through this, he was able to gain expertise in sales, business strategy, and marketing. This culminates in more than 30 years of experience for the new president in Honda automobile operations. With Nakamura at the helm, the top executive looks forward to sharing his expertise with the Japanese brand’s local team as he hopes to steer Honda’s automobile business through a challenging and evolving automotive landscape. 

As the new president, Mr. Nakamura has a lot to contend with given the local situation in the country. The Japanese brand has already shut down its Sta Rosa plant and halted the production of the City and BR-V models in the Philippines due to unfavorable production costs. The brand also had to lay off some of its workforces in the country as well. With the main source of vehicles now coming from Thailand and no new models yet to be announced it will surely be an uphill battle for Honda in the country.

On top of this, he will also have to face the effects of the Coronavirus on the country, which has put the automotive industry in a temporary freeze. With the implementation of enhanced community quarantine, most car dealerships have been forced into temporary closure, greatly affecting their sales capabilities for the duration of the quarantine.

With a monumental task ahead of him Mr. Nakamura has his work cut out for him but given his years of experience, he will surely be able to turn things around for Honda. Under his new leadership, the Japanese brand could have some new and exciting things planned out for the coming years.