Honda Philippines welcomes a new president in 2023: Ms. Rie Miyake

Honda Cars Philippines Inc President Turnover Ms. Rie Miyake

Honda Cars Philippines, Inc. (HCPI) formally welcomed its new president yesterday, March 28, 2023, at the Crimson Hotel in Alabang. Ms. Rie Miyake succeeds Mr. Masahiko Nakamura, who will assume a new post in Honda Cars Korea, effective April 1, 2023.

Ms. Miyake has held other management positions at Honda Motor Co. Ltd. Headquartered in Japan, she handled overseas markets which include territories like the North and South American markets. She gained experience and expertise in several aspects of Honda’s business which include sales, parts export, logistics, and business planning operations, and most recently, she was in charge of the Export Planning Department o Honda’s global automobile business.

Now, she will be responsible for the proliferation and success of the Honda brand here in the Philippines. She will also be steering the company towards carbon neutrality for all of Honda’s products and corporate activities. The Japanese brand’s long-term goal is to achieve 100 percent electrification by 2040, which is coming fast, less than two decades away from now.

“As we embark on this fresh journey, I want to assure you - the times may have changed so much, but Honda’s commitment as the power of dreams has only grown through the years. Please watch out for new technologies to be launched very soon, including e:HEV hybrid electric vehicle that doesn’t just have a hybrid emblem, it truly delivers. We will also continue to improve our sales and after-sales operations to give our customers more joy throughout their vehicle ownership.”

Rie MIyake
President, Honda Philippines

Honda Presidential Turnover Ceremony Ms. Rie Miyake

Mr. Nakamura also used the event as an avenue to express his gratitude for the support he’s received during his tenure as president of HCPI. Nakamura also expressed that he is confident that Miyake’s leadership will further drive the company to achieve higher levels of growth and success.

“Thank you very much for your continued support to HCPI. The past three years have been challenging, but we also learned so many things. What I will remember more is how we all worked together and came out better than before. I am thankful for the dedication of Honda Associates and our business partners. We will continue to improve keeping in mind our purpose,” said Nakamura.