Hongqi Philippines names Alice Dixson as brand ambassador

Luxury automaker Hongqi has announced that actress and former Binibining Pilipinas International Alice Dixson will serve as its newest brand ambassador in the Philippines.

With a career spanning more than three decades in film and television, Dixson is known for her timeless presence and elegance. The company said these qualities reflect Hongqi’s commitment to sophistication and refinement.

Founded in China, Hongqi is one of Asia’s oldest luxury vehicle manufacturers. Under the creative direction of Giles Taylor, former Design Director at Rolls-Royce, the brand’s current lineup blends traditional craftsmanship with modern design and advanced technology.

Dixson said she was drawn to Hongqi’s bold vision and focus on individuality.

She added that she was impressed by the brand’s ability to balance performance, comfort, safety, and sustainability. Environmental responsibility, Dixson noted, has always been important to her, and she has been considering the switch to an electric vehicle. 

“I’ve been considering switching to an electric vehicle for a while now, and Hongqi was already one of my top choices,” says Dixson. “Even before they reached out, I was already familiar with the brand and impressed by what I learned—it consistently stood out as one of the best in the market. That’s why being part of the Hongqi family now feels like such a natural fit. I’m proud to represent a brand that delivers not just premium driving experiences, but also champions sustainable and environmentally responsible mobility.”

Looking ahead, Dixson hinted that there’s much more to come from Hongqi in the coming months, exciting developments that will continue to redefine luxury mobility in the region.

On Hongqi’s side, the brand shares Dixson’s enthusiasm, seeing the partnership as a perfect reflection of its pursuit of excellence and innovation.

“Alice’s exquisite taste, adventurous spirit, and strong values make her the ideal advocate for Hongqi,” said Rashid Delgado, President of Hongqi PH and EVOxTerra, and Co-CEO of TDG. “We’re thrilled to have Alice, whose name and elegance speak for themselves, represent Hongqi as we drive boldly into the future.”

Keep an eye out for more exciting updates on Hongqi’s expanding lineup. For now, you can learn more by visiting the Hongqi Car Guide on AutoDeal.com.ph.