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Hyundai Motor Philippines renews its bond with Palaweño customers through Auto Artist Incorporated

Through Hyundai’s partnership with AAI, the brand re-establishes its presence in Palawan.

Jerome Tresvalles on Jan 30, 2024

In a press release, Hyundai Motor Philippines Inc. (HMPH) stated that it has expanded its dealership network with the addition of Auto Artist Incorporated (AAI). This partnership promises to re-establish a connection with Hyundai’s customer base in the Palawan area.

The group received an official welcome to the brand's dealer network at two significant events held on October 10, 2023. The first event marked the inauguration of the first 1S outlet under HMPH, while the second event celebrated the groundbreaking of a new dealership.

If you’re wondering what a 1S outlet is, according to Hyundai, the 1S outlet diverges from conventional automotive spaces by excluding vehicle servicing and spare parts in addition to sales functions. Instead, the outlet emphasizes digitalized touchpoints and tools, offering visitors a personalized and lifestyle-centric approach to the car-buying process. Situated on the ground floor of Robinson's Puerto Princesa, the 140.25-square meter area features a two-car display, a media wall, a private consultation lounge, an open area for extra seating, and a brochure table and configurator wall.

Related: The Hyundai IONIQ 5 is Makati City’s car of choice for public safety response vehicles

“At Hyundai Motor, we strive to take care of both people and planet. We regard ourselves as more than just a car company. The reason why we find ways to continuously innovate. Whether in designing vehicles, developing campaigns or creating spaces. Our 1S outlet is a product of this. Created to help our customers acquire their dream Hyundai or to just simply have a coffee and discover what can be expected when they become a Hyundai owner.”

Dongwook Lee
President, Hyundai Motor Philippines Inc.

Hyundai Palawan Dealership groundbreaking

Simultaneously, the groundbreaking ceremony for the upcoming Hyundai Palawan dealership in Puerto Princesa was underway. HMPH executives, led by Manager Director Cecil Capacete, presided over the event. The AAI board of directors, headed by company President Dennis Tan and Chief Operating Officer Paul Elton Lao, also participated in the groundbreaking ceremony. According to HMPH, the mentioned facility is scheduled to open in the third quarter of the year and is a component of its new expansion goal of establishing 46 dealerships.

Lastly, the South Korean automaker stated that its goal is to provide customers in Palawan with broader access to the brand's new generation of models and high-quality aftersales services. As Palawan is a model city for sustainable technologies and practices, cars like the Hyundai IONIQ 5 and IONIQ 6 will be a great fit for Palaweños.

Curious to see what Hyundai vehicles are available in the country? Check out the Hyundai Car Guide on AutoDeal and view all the latest cars Hyundai offers in the Philippines. While you’re there you can search for promos on your dream ride as well as get a free quote from a network of professional sales agents. Try it out now.