Hyundai teases its upcoming Bayon crossover

Hyundai’s crossover lineup is, once again, going to be expanded by another subcompact crossover. Just recently, the South Korean automaker released a teaser of its upcoming model which is set to carry the nameplate.

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The name itself was derived from the city of Bayonne which is located in southwest France. This basis was actually done for some reason, and that is mainly because this subcompact crossover is primarily a European product. Moreover, the said French town is also a great location for those who enjoy activities such as sailing, and hiking, therefore, fitting with the lifestyle character of the upcoming Hyundai Bayon.

Notably, Hyundai Motor has been constantly taking inspiration from several locations around the world which enabled it to generate some of those renowned nameplates in its crossover lineup. Great examples would have to be its subcompact Kona, the compact Tucson, its midsize Sante Fe, and the electrified NEXO. Hopefully, more models will also be applied with the same practice, given that this is part of the brand’s marketing strategy.

By launching a new, additional B-segment model as the entry point into our SUV line-up, we see a great opportunity to cover European customers’ demand even better and to increase our offering in a highly popular segment. Hyundai is strongly established in the European SUV market already, in terms of our model range as well as our sales success.

Andreas-Christoph Hofmann
Vice President of Marketing & Product

Given that the teaser only entails a slight glimpse of its upcoming model, we shall wait for any further details with regards to this crossover. Hopefully, it should also be as equally innovative as the rest of its stablemates. The all-new Hyundai Bayon is set to be launched in the first half of 2021, therefore expanding its European line of crossovers which composes of Kona, Tucson, NEXO, and Santa Fe.