
Isuzu is making waves in the La Union province. The brand just opened up its branch in the region this October and held a grand opening ceremony to officially mark the presence of the dealership.
Located at Baranga Paringao, Bauang, Launion, the dealership will serve as the sales and aftersales hub for customers in the region. The dealership will be open to customers from 8:00 AM to 5:00 PM, from Mondays to Saturdays.
The dealership has a lot area of 8,607 square meters, and its showroom can accommodate 1 truck and 4 light commercial vehicles, which means that the new mu-X and D-MAX may be showcased next to Isuzu’s lineup o LCVs. Its service area can also accommodate at least 2 trucks and 5 light commercial vehicles.

One Maharlika Motors Sales and Services Corporation celebrated with Isuzu Philippines Corporation (IPC) and officially marked the start of operations this month. The ceremony was led by executives of IPC headed by its President, Hajime Koso and One Maharlika’s Chairman and President, Mr. Ben Garcia and VP for Admin, Ms. Joyce Garcia, as well as Mr. Justo Orros III who served as the La Union Governor and Bauang Vice Mayor’s, Henry Bacurnay Jr.’s, representative.
“We chose Isuzu because we believe in the products of Isuzu. Worldwide, it is known for its supremacy in diesel engine technology, and here in the Philippines, it is the number one brand. That is why we are grateful to IPC for trusting us and appointing us to serve the province of La Union.”
IPC’s President shared that he is “proud that despite the difficult situations due to COVID-19 pandemic, Isuzu Philippines Corporation’s newest dealership, Isuzu La Union, is celebrating its grand opening today.” President Koso also congratulated Isuzu La Union and stated that “now our La Union customers will enjoy the benefit that our partnership brings—Isuzu’s world-class products and services.”
According to President Koso, Isuzu La Union is also the 10th dealership to follow the Isuzu Outlet Standard (IOS).
“This new dealership design follows Isuzu’s Global Dealership Standards that gives importance not just to sales but to [the] overall customer journey. Starting from their inquiry, sales, after-sales service up to their continuous return to Isuzu showroom, the dealer will be able to provide customer support in every step of the way.”
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