Isuzu Philippines Corporation (IPC) started the year strong with a significant increase in sales for January 2016. With this trend, they are expecting a 9% growth for the year which could be higher as per IPC president Hajime Koso.
President Koso said,
The country is still experiencing a stellar economic growth, we are eyeing better sales from our line-up as the year progresses."
According to the data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Trucks Manufacturers Association (TMA), IPC was able to sell 1,984 vehicles in January. This is 62% larger than what was sold in the same month last year.
Among their vehicles, the flagship model Isuzu mu-X ranked as the best-seller. IPC sold 1,024 units, which is 83% higher than the 559 units sold last year. This shows its continuous increase in popularity in the market. It can also be due to the positive reviews of its current owners.
Their other passenger vehicles such as the Crosswind and D-MAX also increased by 33% and 16%, respectively. This increase is impressive; considering that the AUV hasn't been updated for years and their recently updated pickup truck received a bigger and more powerful engine.
IPC's trucks and buses also reflected a notable growth in sales. They were able to sell a total of 333 units – 100% bigger than the 162 units sold last year. They attributed this drastic rise to the upcoming national elections and is expected to increase further as the campaign period comes.