/ News

Isuzu PH sets highest annual and monthly sales record in 2017

The mu-X, D-MAX, and Crosswind spearheaded the surge in sales.

Autodeal on Jan 23, 2018

Isuzu Philippines Corporation (IPC) sold 30,086 units in 2017 marking its highest annual sales record to date.

According to the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association, Inc. (TMA), the brand achieved a 10% increase in sales compared to the previous year.

For 2017, IPC managed to sell 13,157 units of the mu-X translating to a 4% increase year-over-year. The D-MAX, meanwhile, sold 4,675 units amounting to a huge 17.9% jump over 2016’s sales record. On the other hand, the soon-to-be-phased-out Crosswind ended 2017 on a high note with a 2.1% hike at 4,755 units.

Related: The end of an era: AUVs take final stand

As for last December alone, IPC also achieved record-highs for monthly figures with the brand selling 1,997 units of the mu-X and 599 units of the D-MAX.

While we have reached greater heights this year, we will continue to provide and look for more ways to cater to everyone. Thanks for the unwavering support, trust and loyalty to our brand.

Hajime Koso
IPC President

IPC’s commercial truck sales also increased by 23%. Figures show 4,599 units sold last year compared to 2016’s 3,734. The brand cites the introduction of their Blue Power technology and the Tax Reform for Acceleration and Inclusion (TRAIN) rush as the reasons for the surge in sales.