Following a 33% sales growth in the 1st quarter of 2017, Isuzu Philippines Corporation (IPC) flexed its muscles by putting its latest truck lineup on display at this year’s Truck Fest. Visitors can see the brand’s commercial vehicles in the metal at the SMX Convention Center in Pasay City until Sunday, April 23, 2017.
The Japanese brand showcased its huge 12 truck lineup, which looks like a statement of dominance over the commercial vehicle segment. Among those on display is the NHR flexi truck 10x10 body, which is built by Kyoei Kogyo Philippines Corp (KPC). On the other hand, the FVM fruehaf wing van found at the booth is made by Centro Manufacturing Corporation.
The Japanese automaker also presented its light-duty truck lineup which includes the NPR dropside, NPR aluminium van, NQR garbage compactor, NHR iVan, and the NHR jeepney prototype. As for its medium- to heavy-duty trucks, the Japanese brand had the FVM crane, CYZ51 dump truck, and EXZ51 tractor head at the booth.
In addition, those who are interested to buy customized Isuzu trucks can approach any of the body builders at the event to discuss purchase requirements. Available on site are the truck body building brands such as Centro, Almazora, KPC, Multilift, Transbilt, Versatemp, Red Dragon, CoolAire, and JVF Commercial.
IPC also added more eye candy for booth visitors as it displayed the mu-X Black Series and D-MAX X-Series, which were both launched this year.
Meanwhile, the Japanese brand will give awesome gifts such as a dashboard camera and a fuel card worth P10,000 to all registered customers who purchase their trucks until June 30, 2017.
Steel wouldn’t let aluminum take its position as the top player in the automotive industry.
This timing is indeed perfect for a potential partnership.
Quite a sad exhibit but hey, at least now we know.