The theme for the contest, which is open to all D-MAX owners, is to show how much you love your pickup. This can be done by posting a photo or a 30-60 second video at the company’s official Facebook page with the hashtag "#ilovemyIsuzuDMAX."
Judging will be based on the most number of votes from IPC's managers and executives. This will be based on originality (30%), creativity (30%), overall quality (10%), emotional impact (30% for photo, 20% for video), and time adherence (10% for video).
IPC said that there will be 3 winners each for the photo and video entries which will then receive a "domestic vacation package" worth P30,000. Winners will be notified through courier and Facebook. The "#ilovemyIsuzuDMAX" contest will run until April 30, 2016.
Of note, the Isuzu D-MAX is the Japanese automaker's pickup truck and a successor of the Fuego. It measures 5295mm long, 1860mm wide and 1795mm tall along with a wheelbase of 3095mm. Under the hood, the D-Max is powered either by a 2.5L CRDi turbo-intercooler engine that delivers 136 hp and 320 Nm of torque or a 3.0L VGS unit that puts out 163 hp and 380 Nm.