Isuzu Philippines Corporation (IPC) furthering its goal of spreading its brand presence in the country has just broken ground on its new Dasmarinas Cavite facility. As the area has been considered one of the fastest-growing gateways to Metro Manila and has become an ideal location for business, it was a no-brainer for Isuzu to open a new dealership there. Aside from that the area also earns benefits from the economic activities in both Metro Manila and the Calabarzon economic growth corridor.
Isuzu Dasmarinas will be operated by Isuzu Automotive Dealership, Inc (IADI) which is an authorized dealer of Isuzu vehicles wholly owned by Ayala Automotive Holdings Corporation.IADI is currently operating two other Isuzu dealerships in the Cavite province namely Isuzu Bacoor, and Isuzu Imus. However, the operations of the latter will be transferred to Isuzu Dasmarinas by the fourth quarter of 2022 when the facility officially becomes operational.
Koso continues by stating that “Dasmarinas is one of the most competitive cities not just in CALABARZON but nationwide, Dasmarinas’ growth over the past years has shown to be significant for major businesses to set foot in this area. And we at Isuzu are very happy, that through IADI, the brand will have a bigger presence not just in this city but in the entire province in the next years to come.”
With that in mind, the opening o the new dealership should further cement Isuzu’s place as the number one truck brand in the Philippines and further increase the reach of its passenger vehicles such as the mu-X and the D-MAX.