Kia Motors Corporation has recently announced that it has launched its new mobility service called ‘KiaMobility’. The service is a dealer-led project that also doubles as a car usership service that allows interested applicants to rent vehicles from dealers for just a single day or up to a whole year.
KiaMobility offers the public a new mobility option especially those who are seeking new modes of transportation following the outbreak of the ongoing pandemic. The South Korean automaker states that it has developed its own fleet management platform for the mobility service allowing it to easily keep track of cars. The new platform is also designed to provide personalized service for the automaker’s customers to reserve vehicles of their choice from the humble Kia Picanto all the way to the sporty Kia Stinger. Customers can then pay via a mobile app, and then visit the nearest dealership to pick it up and drop it off. Given these extraordinary times, Kia will also be in charge of sanitizing the vehicles to ensure the safety of the staff and the next user.
The new mobility service will first be launched in 16 locations through dealerships in Italy and Russia. It will then be launched in other countries if the initial pilot system proves to be effective. If the results of the initial testing are good, then Kia states that it plans to expand the service in 2021 to Europe and in other regions such as Africa, Asia, Latin American, and the Middle East.
The shift in wanting to become a mobility service provider stems from the brand’s ‘Plan S’ strategy that it revealed in January of 2020. The plan outlines the company’s intentions to develop a wider range of mobility services and to popularize the use of electric vehicles around the world.