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Mazda CX-9 bags Strategic Vision’s Total Quality Impact award

More awards for the Japanese marque’s premium crossover.

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mazda cx-9 total quality impact award

After several awards this year, Mazda cars continue to bag accolades left and right in the International automotive market. This time, it’s the Mazda CX-9’s time to shine.

Strategic Vision, an international research-based consultancy firm, gives the Mazda CX-9 premium crossover the Total Quality Impact (TQI) award — a holistic measure of total quality of vehicle ownership experience. The study includes the emotional impact of the brand and model’s reliability, driving excitement, and the whole dealership experience.

Related: MIAS 2017: Mazda brings in all-new CX-9

As claimed, the Mazda CX-9 gets the citation primarily because of the unprecedented driving and passenger experience it brings, all thanks to its turbocharged 2.5L SkyActiv-G engine and plush interior trims.

The award-winning engine delivers exemplary driving performance in everyday scenarios, while the plethora of cabin features such as the Nappa leather and aluminum trims aren't only feast to the eye but also to the touch.

In addition, there’s an added sense of safety for the new owners of the premium crossover, as it gets this year’s Insurance Institute of Highway Safety (IIHS) Top Safety Pick+ rating — the highest honor from the non-profit organization.

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