Mazda Philippines remains confident for 2021 as the carmaker is looking forward to the coming year and is putting 2020 behind them. The Japanese brand stated that they expect their crossover lineup to do well in the coming months. The automaker has already seen a 5% year-on-year sales increase in January compared to its performance last December 2020. This is despite a general downturn in total vehicle sales in the Philippines according to CAMPI.
With the prospects of 2021 looking bright, the Japanese brand looks forward and expects its CX-lineup of crossovers to do well this year. Steven Tan, the President of Mazda Philippines has stated that the pandemic has put a damper on the sales of the Mazda CX-30 and on the Mazda CX-8, however, he sees that these two vehicles will do well this year.
Mazda has also started the year with a special sales program to help boost sales. It has partnered with BPI Family Savings Bank and has started the “Konichiwa” program that offers special downpayment options on the CX-3 FWD Pro, CX-30 PWD Pro and Sport variants, and CX-5 FWD Pro and Sport models as well. Maza is also adding more low downpayment and low monthly amortization packages into the mix with the Mazda6 and with the CX-9. Another driver for the Japanese brand is the “Build Your Own MX-5” program that it currently has. It has been well-received by buying public with backlog orders for the popular Mazda MX-5 reaching until May 2021. Mazda also has a new vehicle coming soon in the form of the all-new BT50 which is expected to make its debut in the latter half of 2021.