The fourth-generation Mazda3, including the Mazda3 Sportback, has been named the “Supreme Winner” of the 2019 Women’s World Car of the Year awards at the Dubai International Motorshow. On top of its “Supreme Winner” status, the vehicle also bagged Women’s World Family Car of the year.
A bit of a backgrounder first – the Women’s World Car of the year was established in 2010, a panel of females judges from over 30 different countries all vote according to criteria women use when buying a car. The criteria are based on safety, value for money, aesthetic appearance, practicality, and environmental footprint.
For the 30 judges, the Mazda3 met all the criteria this year. The compact vehicle presents an attractive option for buyers who want either a sedan or a hatchback. The vehicle’s popularity is partly due to it being considered one of the sexiest vehicles on the road thanks to its use of the Kodo design language which aims to embody the essence of Japanese aesthetics. The vehicle also offers a comprehensive suite of advanced safety features and driver assistance systems known as i-ACTIVSENSE.
The fourth-generation Mazda3 also marks the addition of an all-wheel-drive option for the vehicle. The new drivetrain aims to improve the vehicle’s handling and inspire driver confidence, even when conditions become unfavorable. The new drivetrain also gives the vehicle an added bonus of handling performance thanks to the addition of G-vectoring Control Plus. A welcome addition that adds to the fun factor of the vehicle.
Powering the Mazda3 is the Japanese automaker’s proprietary engine technology. The Skyactiv-X engine aims to maximize efficiency and increase fuel economy. The Skyactiv-X is said to be 30% more fuel-efficient compared to the 2.0-liter Skyactiv-G engine variant. Thanks to all of these traits, it makes the Mazda3 in its Sportback and Sedan form attractive to both men and women.