Mitsubishi Motors Philippines Corporation (MMPC) is organizing an exhibition at the World Trade Center in Pasay from August 10 to 13, 2023, to commemorate its 60 years of mobility, 1.2 million cumulative sales milestone, and an 800,000 unit production milestone. The event, called the Mitsubishi Motors Philippines 60th Anniversary Expo, will span four days and offer car displays, daily performances, and activities for the entire family.
In addition to celebrating its legacy, MMPC will present two innovative concept cars at the expo: the Mitsubishi XFC Concept, a design concept for the brand's upcoming five-seater SUV, and the Mitsubishi XRT Concept, the platform for the next-generation pick-up truck. Alongside these futuristic vehicles, MMPC will showcase a collection of heritage Mitsubishi cars that have played a significant role in the development of the Philippine automotive industry over the past six decades.
Visitors will have the opportunity not only to admire the current product line-up but also to experience the world-class features and technologies of Mitsubishi vehicles through test drives. Two types of test drives will be available: a regular road drive on the streets surrounding the event venue and an obstacle course within the World Trade Center premises.
As the expo aims to celebrate the Mitsubishi family, Mitsubishi car clubs are encouraged to participate by showcasing their vehicles and taking advantage of the free check-up booth available for all Mitsubishi car owners.
The event is designed to appeal to the whole family, with a wide range of engaging activities suitable for people of all ages. Attendees can look forward to daily performances by rising and renowned Filipino artists. Moreover, the expo will provide an opportunity for visitors to explore and discover various regional products from the Philippines.
The Mitsubishi Motors Philippines 60th Anniversary Expo will be open to the public from 10:00 AM to 9:00 PM each day, and admission is free. This is a unique chance to experience the longevity and success of one of the most enduring automotive companies in the Philippines.
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