Mitsubishi Motors Philippines is heading to PIMS 2026 with the theme “Premium Adventure”

Mitsubishi Motors Philippines Corporation (MMPC) is coming to the 10th Philippine International Motor Show with a lot more than just a booth. The Japanese automaker is bringing its full arsenal to the event, which runs from June 4 to 7, 2026 at the World Trade Center in Pasay City.

MMPC is calling its presence at the show "Premium Adventure", a theme rooted in the "Forever Adventure" banner that parent company Mitsubishi Motors Corporation flew at the 2025 Japan Mobility Show. MMPC says the theme reflects a genuine push to position its vehicles as tools for confident, spirited exploration, while alluding to where the brand is headed in terms of future mobility.

The show itself runs under this year's PIMS theme, "Forward in Every Drive," and it sets up nicely as the backdrop for what Mitsubishi has planned. Visitors can expect the Japanese automaker’s latest vehicle lineup on full display, with models spanning style, comfort, performance, toughness, and everyday driving confidence, things Filipino buyers care about most.

The bigger headline, though, is the reveal of an all-new electrified model. MMPC hasn't dropped specifics just yet, but the announcement signals that the brand is getting more serious about its EV and electrification push in the local market. However, based on the photo Mitsubishi Motors Philippines put out, we already have a pretty good idea what it is.

Aside from cars, MMPC is also stacking the booth with daily programming, interactive activities, live performances, and appearances from influencers and entertainers across the four-day run. Ensuring the fun doesn’t stop at day one.

Heading to the 2026 Philippine International Motor Show? Make sure to brush up on Mitsubishi’s local lineup using the AutoDeal Car Guide. Mitsubishi’s vehicles are not only built for adventure, they’re also built to tackle the everyday in stride as well.