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Mitsubishi Motors Philippines to hold first-ever global launch at PIMS 2024

We don’t usually get to be first in line for big launches, but this time Mitsubishi has picked the Philippines for the debut of their new 7-seater SUV.

Shaynah Miranda on Oct 02, 2024

Mitsubishi Motors Philippines will host its first global car launch with a new 7-seater SUV concept at PIMS 2024

It’s a first! The Philippines has been chosen by Mitsubishi Motors as the stage for the global launch of their 7-seater SUV at PIMS 2024. Mitsubishi Motors Philippines Corporation (MMPC) is getting ready to reveal its latest 7-seater SUV concept during the 9th Philippine International Motor Show (PIMS) in October 2024.

Related: The Mitsubishi XPander is the most-inquired MPV in H1 2024

The new 7-seater SUV concept is expected to deliver exciting driving experiences while providing what is needed by families and drivers. It shows Mitsubishi’s goal of developing vehicles that make driving enjoyable and beneficial for everyone on board.

MMPC President & CEO, Ritsu Imaeda, expressed pride in hosting the world premiere in the Philippines, mentioning the country’s increased importance in Mitsubishi’s global operations.

"The decision to have the world premiere in the Philippines is a testament to the country’s growing importance within Mitsubishi Motors' global operations. This new concept reflects Mitsubishi Motors’ vision of delivering top quality vehicles to the ASEAN region, and we are thrilled that this will be showcased for the first time in the Philippines."

Ritsu Imaeda
MMPC President & CEO

In the past, Mitsubishi has held global launches in countries like Thailand or Indonesia, so it is pretty rare that we’re the first for something global. This time, though, Mitsubishi is giving us that honor with their latest SUV reveal at PIMS 2024.

Mitsubishi Motors Philippines Corporation is inviting everyone to check out the new SUV concept at the Mitsubishi Motors booth during the Philippine International Motor Show, happening from October 24 to 27 at the World Trade Center.

While we’re all waiting for the big reveal at PIMS, why not spend some time exploring Mitsubishi’s full lineup on AutoDeal.com.ph? You can easily see all the models they offer, learn about the latest features, and even get a sneak peek at what’s coming next for the brand. All it takes is one click on “Get Quote,” and dealers nearby will send you a price in just a few minutes. It’s really that easy to get started.