MMDA launches new app for reporting violations and emergencies

Emergency situations like crashes or medical crises are inevitable. More so, if you’re on the road without any idea what to do next.

The Metro Manila Development Authority (MMDA), in cooperation with Pure Force and Rescue Corporation, heed to these scenarios by launching a mobile app that’s quite handy when needed.

Pure Force Citizens App is a free mobile software available in Google Play and Apple App Store. Emergency situations on the road like accidents, crimes, engine breakdowns, fire, and the likes can be reported through the app for swift response. It’s like a 911 hotline for motorists.

Its main advantage is its use of the reporter’s GPS coordinates to eliminate “search” in “search and rescue.” These coordinates will be dispatched to the appropriate government agencies so they could respond to the scene as soon as possible.

In addition to that, road violations that inhibit public order in your community can also be reported through the app.

On the photo above, a car who’s parked at a No Parking zone was spotted along Jupiter Street in Makati City. We tried reporting the scenario ourselves and we were surprised to the Pure Force team’s response in less than an hour. They also gave updates from time-to-time to make sure that we’re aware that they were on top of the situation.

The area was cleared immediately, although, we think we should report this every day as these illegally parked vehicles don’t seem to understand the meaning of the road sign.

Aside from the app, Pure Force and Rescue Corporation can also be contacted through the 86-505 hotline or by sending an email to

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