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More roads, more Hyundais — Palawan gets a new dealership

There’s more than sunshine waiting in Puerto Princesa this summer. Hyundai has opened a brand-new dealership in Palawan, giving locals and tourists a new stop for cars and services.

Shaynah Miranda on Apr 02, 2025

Hyundai is now officially in Palawan with a full showroom and service center in Puerto Princesa.

The sun’s out, the roads are clear, and Hyundai just opened in Palawan. It’s a good time to plan that road trip or finally check out a new car. Hyundai Motor Philippines Inc. (HMPH) has opened its new dealership, Hyundai Palawan, during a ceremony held last March 28. This new branch is the 39th Hyundai dealership in the country and is operated by Auto Artist Inc., a business group based in Palawan.

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Auto Artist Inc. started in 2013 and has since expanded into several industries, including real estate, consumer goods, pharmaceuticals, and the automotive sector. With over a decade of experience, the group is now Hyundai’s official dealer in Palawan. In his message during the opening, HMPH President Jiho Son said that Hyundai is happy to work with a partner that understands the local market. He shared the company’s goal of not only selling cars but also offering top-quality after-sales support to customers.

“We are proud to be partnering with Auto Artist Inc., a dealer group that has been in the industry for more than 12 years. We believe that with your years of tenure, we can continue working towards our mission to provide innovative, human-centric mobility solutions — not just by selling cars, but through caring for our customers with our top-level after-sales service as well.”

Mr. Jiho Son
HMPH President

The new dealership is located along the National Highway in Brgy. Sicsican, Puerto Princesa City. It sits on a 3,487-square-meter property and includes a showroom that can display up to six vehicles and a service area that can handle seven more. Hyundai Palawan is in a central location, making it easy for customers from both northern and southern parts of the province to visit. With Palawan’s strong local market and growing tourism, Hyundai sees this as a good opportunity to reach more Filipino customers.

It looks like this summer, there’s a new stop on your map, Hyundai Palawan. Drop by soon or browse Hyundai’s full lineup at AutoDeal.com.ph where you can get a quote for the Hyundai model you like without leaving home.