Nissan PH: Assembly plant in Sta. Rosa to remain operational

Nissan Philippines Inc. (NPI) contacted us to give us a clarification regarding a previous report about the closure of the Sta. Rosa assembly plant.

Per the company, despite the global profit losses, the philippine market is unaffected. NPI will not be closing down the Sta. Rosa plant and its operations will continue as normal. NPI is working hard to keep the Philippine market active and alive, allowing it to become a key market for the company in the region. 

This is good news for NPI fans out there as locally-made Nissan vehicles, like the Almera, and parts will not be affected by the global losses. So, expect Nissan to still stay competitive in the Philippine automotive market.

As proof of this Nissan staying strong, NPI, along with other companies, is at the forefront of bringing Electric Vehicles (EVs) into the Philippine Market. This shows that Nissan not only values the Philippines as a market but as one that is ready for EVs. Nissan will be bringing in the LEAF EV next year, however, there is no official launch date yet. Nissan also recently opened a new dealership in Valenzuela city that will cater to both the customers in the area but also for those in Bulacan.

A Bloomberg report stated that Nissan Motor Co. agreed that a media report about the company’s operating profits dropping about 90 percent last quarter was “broadly accurate.” This put pressure Chief Executive Officer Hiroto Saikawa to step up and turn around the automaker.

Kyodo News also reported that Nissan is planning to cut at least 5,200 additional jobs globally to improve its performance. This is coupled with a plan unveiled earlier in May to shed 4,800 jobs, totaling the job reductions to 10,000.

Despite the global financial woes, Nissan is doing is best to rise up out of the financial slump. Nissan is planning to refresh all core models and to introduce 20-plus new products as a way of spicing up its line up to regain its lost profits. This is in line with its recent teasers of the 2020 Juke that have been floating around. It also aims to refocus American retail sales over the next three years to regain some lost ground in the US market. This shows Nissan’s desire to get back on top as being one of the top car manufacturers in the world.