Nissan Philippines, Inc. (NPI) has opened the new Sucat dealership, located at Dr. A. Santos Avenue. It features the brand’s global visual identity dubbed as Nissan Retail Environment Design Initiative 2.1 (NREDI 2.1).
NPI said that the NREDI 2.1 intends to unify different markets under one visual identity. Aside from having a uniformed look, the NREDI 2.1 intends to enhance customer experience through premium comfort and innovative services.
This new visual identity is intended to become more inviting to our customers and at the same time showcase Nissan cars at its most attractive and exciting way. It also gives our dealers a fresh, new look that projects a reinvigorated, stronger Nissan,” said NPI President and Managing Director Ramesh Narasimhan.
Nissan Sucat is under the management of Tetra Sales and Services Inc. (TSSI), headed by Felix Limcaoco III. NPI claims that the said showroom is twice the size of a normal Nissan dealership with a total area of 781 square meters.