Nissan Motor Co., Ltd. has officially revealed the new Nissan Ariya to the world. Aside from the all-new electric-vehicle, the Japanese brand had one more surprise in store and that was the announcement of its new logo. The new logo comes in a flatter design and opts to go with cleaner lines compared to that of the old one. Not only is the new logo less cluttered it still maintains the same impact as the outgoing one.
In a move to show the brand’s push towards future mobility options, the Japanese brand has gone with a new updated logo. It comes with a more futuristic look while maintaining its rich heritage to the Nissan brand. Since Nissan was founded its logo has been its expression of its passion and of its motto. With the new logo, this showcases the brand’s change in direction as it looks and moves toward the future of mobility thanks to its ever-growing lineup of electric vehicles.
The Nissan Ariya will be the first vehicle in the Japanese automaker’s lineup that will be carrying the new logo and design aesthetics. The all-new electric crossover was chosen as it represents the brand’s new spirit of innovation and its willingness to explore the new. Nissan states that it is a passionate car company that understands its customer's passion for cars and that it wants to be redefined along with them. The Japanese brand wants to look forward to a future beyond traffic jams and air pollution. A future beyond mobility where the vehicle becomes a tool in which it can further enhance your life as well as society.
With the introduction of the new logo along with the all-new Ariya, this represents a new chapter for Nissan along with a new face and a new design language. We hope to see the new logo on future Nissan vehicles along with the all-new vehicles that the brand is planning on bringing into the country.