Peugeot opens new showroom in Bulacan

The first-ever Peugeot dealership under the Autospeedygo Group, known as Peugeot Bulacan, celebrated its official opening in Marilao, Bulacan. The occasion was attended by high-ranking representatives from Astara Philippines, the distributor of Peugeot, and the Autospeedygo Group. 

The new dealership is situated at the ground level of the Brevil Building on MacArthur Highway in Lolomboy, Bulacan. Following its official opening, Peugeot Bulacan has become a part of the thriving automotive community in Marilao. This strategic location provides an excellent position to serve the automotive requirements of the local populace in the province of Bulacan.

In a statement, Vincent Licup, the President of Autospeedygo Group, conveyed his pride and enthusiasm about inaugurating their inaugural Peugeot dealership: “The Autospeedygo Group proudly adds Peugeot to its brand portfolio, which is special for us as this is our first partnership with the Astara group. We look forward to strengthening our relationship with them.”

Licup added further, “We bring this French brand to the province of Bulacan market so that our fellow Bulaceños, particularly those from Marilao, Bocaue, Meycauyan, and all the way to Guiguinto and other nearby municipalities of Bulacan, will have access to the prestige of owning a marquee European brand in Peugeot.”

On the new showroom, Peugeot Bulacan fully embraces the fresh brand identity of Peugeot dealerships, placing significant emphasis on the newly redesigned Peugeot logo. This contemporary visual identity, identifiable by its minimalistic and elegant design, underscores Peugeot's strategic move toward the upscale automotive market segment. The change is readily apparent in the showroom's aesthetics, which features a sleek and welcoming exterior showcasing the new Peugeot logo, a modernized font for the brand name, and the dealership's location against a stylish blue backdrop.

Much like other Peugeot dealerships, the Bulacan location is a comprehensive "3S" facility, providing comprehensive support for sales, service, and spare parts. The showroom can display up to five cars simultaneously, with a spacious central area ensuring that the cars take center stage. The predominant use of white on the walls creates a clean and visually pleasing atmosphere within the space.

Peugeot Bulacan features a comprehensive service area that includes multiple service bays for efficient maintenance, inspections, general repairs, and car washing. Equipped with cutting-edge diagnostic technology and a ready supply of spare parts, the dealership ensures every Peugeot customer receives top-notch care. What sets Peugeot Bulacan apart is its team of dedicated service technicians, all of whom have undergone exclusive training to specialize in Peugeot vehicles. A fact that should give customers peace of mind whenever they bring in their beloved cars for their routine service.