Peugeot Philippines plans to expand its dealership network and launch 3 new models

Peugeot Philippines recently relaunched in the country under the new distributorship of the Spanish company Astara. To celebrate the event, the french brand launched the refreshed Peugeot 5008 SUV and rebranded itself by getting a new logo. 

Now that Astara is at the helm, the french brand has also announced plans for its expansion for 2022. Peugeot aims to launch seven more dealerships in the coming months and also plans to launch three all-new models as well. While the upcoming models are still a mystery, our best guess puts the refreshed 3008 as one of the three vehicles. 

Now that Astara is at the helm, the french brand has also announced plans for its expansion for 2022. Peugeot aims to launch seven more dealerships in the coming months and also plans to launch three all-new models as well. While the upcoming models are still a mystery, our best guess puts the refreshed 3008 as one of the three vehicles. 

As Malaysia is the source for the brand’s vehicles being sold locally this opens up more doors to even more model possibilities. A quick look at what the Malaysian plan currently produces gives us hints that it could be a refreshed Peugeot 2008 launching soon or the 308 hatchback. Another good guess could be the Peugeot Landtrek pickup truck that has already launched in other markets. While nothing has been confirmed yet, these vehicles present themselves as tantalizing options for the local market. 

Raoul Picello also chimes in by stating that “Our investment will help infuse a renewed sense of vigor for Peugeot Philippines and its patrons, creating a more purposeful brand that resonates to the Philippine market.” He continues by saying “We hope that, as we move forward and grow together, these exciting changes can help us meet the ever-changing needs of Filipinos.”

The automotive brand confirmed that it already has plans ready for its expansion this year adopting a top-down digitalization strategy for its franchise dealerships and with new global branding planned for the second half of 2022. They also plan to bring their total dealerships nationwide up to 11 by the end of the year from the five that are currently operational.