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Philippine adaptation of “What’s Wrong With Secretary Kim” will feature Hyundai cars

Hyundai’s local lineup of vehicles will soon have their time in the limelight.

Jerome Tresvalles on Mar 20, 2024

Hyundai Motor Philippines Inc. (HMPH) has joined forces with Viu, a streaming provider, along with ABS-CBN Studios and Dreamscape Entertainment, to collaborate on the Philippine version of the romantic-comedy series, "What’s Wrong With Secretary Kim". At an official press conference held at the Quantum Skyview of Gateway 2 Mall in Cubao on March 9, the brand's role as the official mobility partner was confirmed.

The series in question first originally broadcasted in 2018, featured Park Seo-joon as Vice Chairman Lee Young-joon and Park Min-young as Secretary Kim Mi-so. In the upcoming adaptation, esteemed Filipino actors Paulo Avelino and Kim Chiu will step into these iconic roles. Joining them is a blend of seasoned and emerging talents including Jake Cuenca, Janice De Belen, Romnick Sarmenta, Angeline Quinto, and Pepe Herrera.

Related: Hyundai's IONIQ 5 N races to top three in World Car Awards

Moving to more important matters, Hyundai’s lineup of cars. The cars that will be featured in the rom-com include the recently unveiled All-New Santa Fe, as well as other SUVs like the Palisade, Tucson, and Creta. Additionally, the MPV range, consisting of the Custin, Staria, and Stargazer, will be highlighted. Electric vehicles are also making an appearance with the IONIQ 5 and IONIQ 6. Lastly, to the delight of owners of Hyundai’s previous models, cars like the Accent, Reina, and Starex will also have their own time in the limelight.

“To those who are fans of this well-loved K-Drama, we are excited to share that you will be able to catch your favorite Hyundai cars starting today in Viu! Not only that, please look forward to seeing Ms. Kim Chiu and Mr. Paulo Avelino as they put their own spin as leads. Both have recently become our newest brand ambassadors, adding a special touch to this partnership. Moreover, we are excited to be creating meaningful memories with our Filipino customers, as we altogether watch and fall in love once more with this highly acclaimed series.”

Dongwook Lee
President, HMPH

For HMPH, this adaptation stands as a part of its efforts to commemorate the 75th Friendship Anniversary between the Philippines and Korea. The brand will roll out a series of themed events from March to June, showcasing the shared lifestyle interests and cultural connections that have bolstered the relationship between the two nations.

Has the Filipino adaptation of “What’s Wrong With Secretary Kim” got you in the mood to shop for a new Hyundai? Check out the full Hyundai lineup on the AutoDeal Car Guide to explore its exciting offerings. If you want to make a move on buying one, simply click the “Get Quote” button and connect with numerous dealerships instantly.