Indian motorcycle company Royal Enfield has opened its 1st exclusive store in Manila last June 25, 2016 in Makati City. The flagship showroom/apparel store will be handled by its distributor Hardcore Brothers Customs Motorcycle Inc.
Current and soon-to-be owners can check out their motorcycle lineup in the flesh such as the “grand-daddy” of Royal Enfield, the Bullet, and the street-going Classic which are available in 500cc and 300cc options. Other bikes in the showroom are the Rumbler 500cc and our personal favorite the Continental GT 535cc Café Racer.
Besides the motorcycles, Royal Enfield has their wide range of apparel, accessories, and riding gear on display for customers to choose from. They also boast that their customers can come any time and plan their upcoming trips or events at the shop itself.
Royal Enfield is striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, globally. Our store in Manila showcases the heritage and philosophy of Pure Motorcycling. The space has been designed not just as a point of purchase but as a meeting point for enthusiasts and for conversations around motorcycling. The store will be retailing the full range of Royal Enfield motorcycles and gear and will be great starting point for them to experience the brand.” said Royal Enfield's Head International Business Mr. Arun Gopal.
The Enfield Cycle Company made motorcycles, bicycles, lawnmowers and stationary engines under the name Royal Enfield out of its works based at Redditch, Worcestershire. The legacy of weapons manufacturer is reflected in the logo comprising the cannon, and the motto "Made like a gun.”
Currently, the company aims to roll out motorcycles that are cost friendly to ride yet show attitude and uniqueness.