Suzuki Philippines Inc. (SPH) announced that they have achieved a 35% year-over-year improvement in sales for the 1st half of 2017.
Leading the way for SPH is the Ciaz subcompact sedan that boasts a huge 400% increase in sales compared to the same period last year. Although, it’s important to note that the massive growth could be due to the fact that the Ciaz was launched in April 2016.
The Ciaz has a stylish exterior complemented with a spacious interior and fuel efficient engine. This subcompact sedan placed 3rd among gasoline-powered cars during last year’s DOE Euro 4 Fuel Eco Run, posting an impressive 27.94 km/l.
Meanwhile, the Ertiga posted a 70% sales growth compared to the 20% improvement of the 1st half of 2016. This MPV has flexible seating that can carry up to 7 people across its 3 rows, making it a good choice for the family or even the barkada.
On the other hand, the 4x4 Jimny mini SUV also tallied a 36% increase over the same period of the previous year. These variants now come with Anti-lock Braking System (ABS) and SRS airbags for added peace of mind.
The milestones we have accomplished over the years, especially that of satisfying the need of Filipinos through our quality and fuel-efficient compact cars, indeed bring us joy and fulfilment. This is why we are constantly innovating so we can continue to deliver more improvements in our products and make Suzuki drivers happy.
The Japanese brand says that their success could be a result of their recent product updates, as well as the increasing numbers of their partner communities. SPH also opened several Sales, Spare Parts, and Service (3S) and satellite dealerships at Ormoc, Tarlac, Bonifacio Global City (BGC), SM Consolacion, SM Valenzuela, and Kalibo to better serve their loyal customers in the country.
Petron Corporation has already reached over 100 hectares since the program launched in 2016.
Suzuki Philippines retains positive sales growth for 2018, with 2.5 percent year-end growth.
Sales figures play a significant role in portraying the relevance of a certain product or brand to its consumers.