Suzuki Philippines (SPH) ended their 2016 with a bang as they posted a record-breaking 37% year-over-year growth in sales. This comes after several timely vehicle launches, new dealership inaugurations, and playing host for the prestigious football tournament – the AFF Suzuki Cup.
The Japanese automaker has been pretty consistent, considering their stellar sales performance during the first half of 2016.
The Celerio subcompact hatchback came out as the largest sales driver for SPH in 2016 with a 149% year-over-year sales growth. Launched in 2015, the Celerio gained popularity in the Philippines with its generous interior space despite being a subcompact hatchback and fuel-efficient engine, which topped the DOE – Petron Fuel Economy Run among participating gasoline engine vehicles in 2016.
Aside from the Ciaz and Super Carry which were launched in 2016, other vehicles in SPH’s arsenal also contributed to the record-breaking stat. The Ertiga MPV, Jimny mini SUV, Swift hatchback, and updated Alto 800 entry-level subcompact hatchback all maintained double figures in terms of year-over-year growth in sales.
The automotive industry was intensely competitive last year, but we have managed to stay on top of the game. Our relentless efforts to truly understand and address market needs have made 2016 a successful and abundant year for Suzuki,” said SPH General Manager for Automobile Mr. Shuzo Hoshikura.
On the other hand, SPH also inaugurated 11 new dealerships nationwide in 2016 further expanding their presence in the country. These include locations from emerging markets such as Baguio, Batangas, Bulacan, Cebu, Davao, Laguna, General Santos, and Quezon Avenue. In addition, SPH already have plans of opening more dealerships nationwide this year.
Also contributing to the presence of SPH in the Philippines this year was the AFF Suzuki Cup held at Bulacan last November 2016. As title sponsor, the tournament showcased the Ciaz, Ertiga, and Swift in special AFF livery for fans watching across the world to see.
Inspired by their success and positive customer feedback, the Japanese brand aims to surpass its 2016 performance through further strengthening their efforts in product value and brand building.